alice hansen
  alice hansen
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"I have to say that your article is one of the best whisky articles I have ever read written by someone who has observed the industry with respect and passion and translated what you experienced so well. As an ambassador for the industry I guess, many thanks."  - Bill Lark

NEED SOMETHING WRITTEN?

In this fast-paced digital world, in effect we have all become publishers. While this creates incredible opportunity, it can also feel like an arduous task. From understanding SEO, to generating social media 'noise' to keeping your website content fresh there's not much time to focus on the most important bit - your business. 
And the fun part is, it's constant. The digital world never seems to sleep. Let's see where I can help with your writing needs.

YOUR WEBSITE

Does your website need a refresh? In a competitive and cluttered world, how can you ensure your voice is heard? I can assist by writing SEO enhancing website copy that is conversational and engaging. Your webpages will have a narrative that informs the style and tone that resonates with your niche audience. And if your good intentions of a monthly e-newsletter have drifted to a quarterly effort, I can help with that too.

web copywriting samples

Sample: light & truth photography website
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social media assistance

If keeping up with your social media is driving you to become anti-social, pass it along to me. I understand the power of disruptive language in the social media sphere - whether it be a tweet or a Facebook post - and align messages to your overall branding. I'll foster conversations, generate intrigue and most importantly get people chattering about YOU.

facebook

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instagram and twitter

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FULL PR SERVICE

Really want to get the word out about all the good stuff you're doing? Let me assist. As your publicist I can produce media releases, full-length magazine features, improve social media reach, update website copy, provide high quality imagery, design events for exposure and more. My qualifications include a Communications/Public Relations degree from UNC Charlotte, North Carolina.

Take a peek at a sample media release and full-length national magazine feature for one of my client's here (to come). My photography has appeared in Italian Vogue, I have written copy for print ads featured in Gourmet Traveller and Qantas Magazine and have worked closely on brand campaigns with Tourism Tasmania.

I can listen, establish objectives and offer written solutions across the following mediums:
  • Press Releases
  • Website content
  • Feature articles
  • Brochures

  • Fact sheets
  • Advertising copy
  • Company newsletters
  • Social Media

  • Interviews/profiles
  • Marketing materials
  • Proof reading
  • Presentations

pr samples

client: NZ whisky co.
result: placement in jetstar magazine on all national/international flights June 2013

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result: 5-page feature in Whisky Magazine (UK) world's biggest selling whisky magazine

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client: aardvark adventures
result: placement in australian traveller magazine

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View further magazine features below: 


Australian Golf Magazine: College Golf Feature 
Forty Degrees South Magazine: Mine Tour Feature 
Wellbeing Magazine: Baby Wearing Feature 
Tennis Australia Magazine: Saddlebrook Resort Feature 
Forty Degrees South: Two Four Two Feature 
North Carolina Newspaper: September 11 Attack 
Fitness Life: Cycling Feature 
Alternatives Journal Canada: Tasmanian Devil Feature 
Disability Link Magazine: All Abilities Playground Feature 
Tasmanian Life Magazine: Petty Sessions Cafe Feature 
Tasmanian Life Magazine: Miss Australia Feature
 
Ausmarine Magazine: Wooden Boat School Feature

need help with your book, blog, speech, CV or writing task?

So many people say to me, 'I'd love to write a book one day.' My answer to them is always the same. 'Go for it.' Is this something that has been niggling in the back of your mind also? No matter what your writing project, whether it's telling your grandfather's story and holding a finished book in your hands or getting a dusty old resume up to scratch, I am here with pen ready.

It could be a blog for your website, help constructing your very own children's book or injecting enthusiasm into your sales pitch. Want to deliver a memorable speech? Let me do the writing and all you'll need to do is get up there and impress. No job is too little or enormous, and you'll be pleasantly surprised I can also tailor to your budget. Be as involved in the process as you like. I will work collaboratively with you to ensure the writing meets your needs and you are smiling at the finished product.

writing samples

client: ian wallace
result: copywriting for 164-page photographic book

Tasmania: A Visual Journey - I was commissioned to write the copy for this 164 page photographic book. Click here to view internal pages.
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Tasmania: a visual journey.
Hansen, Alice et al.Tasmania: Author, 2012. 
Octavo, dustwrapper, oblong format, 164 pp. colour photographs, black and white photographs, map.

This stunning photographic book features selected images from twelve Australian photographers and the island that inspires them.


photography needs

While I've never much loved the term 'a picture tells a thousand words' considering I'm a writer, I do appreciate it's truth. We are all moved by imagery. In fact, my personal preference on any website is concise copy where powerful imagery is the hero.

In this fast-paced digital world, in effect we have all become publishers of words and images. My photography has appeared in Italian Vogue, is catalogued in the Tourism Tasmania Visual Library and has appeared in national and international magazines. Where necessary, I can provide photography alongside writing services.
disclaimer